Here are some of the ways our programs have helped market leaders across all industries solve their own wicked problems using our SID with design thinking model:
Problems are classified as “wicked” because they are ill-defined or tricky. Here, wicked does not mean malicious. For ill-defined problems, both the problem and the solution are unknown at the outset of the problem-solving exercise. The opposite of this are “tamed” or “well-defined” problems. In this case, the problem is clear and a solution can be reached by applying technical knowledge. All wicked problems carry ambiguities and paradoxes that need resolving.
See our case study where one client (Luxury Hotel – during COVID) made $750,000 revenue and outperformed their competition by 150%.