A keynote is like a light – designed to inspire, engage and motivate. Conference/Keynote speakers are expected to have originated the material they are talking about, AND/OR done the sporting/adventuring/political achievements they recount. They can present their material in an interesting, engaging, and stimulating way, reaching cynics and interested people alike. For this reason, keynote speakers’ fees are higher than trainers’ fees. Numbers are generally unlimited, time is short (30-90 mins). Keynotes can combine interactive simulations.
A workshop is more of a window to the world – to look outward, to see best practices and new ideas. Numbers are limited & based on outcomes, to ensure results. Time is longer (1/2-few days). Workshops can combine interactive simulations.
Facilitated Online Experiences
A session like this should not just be a transferred talking head, nor just a transplant from the face-to-face workshop. It should be carefully re-designed to be a full engagement using all the available tools such as: planned chats, breakout rooms, gamification, surveys, polling, simulations, collaboration canvases, and action-reflection. It can also blend with the option of ‘pre’ and ‘post’ self-paced online learning through a learning platform (pre-reading, videos, reflection and post-action planning follow up and summary of key points + assignments and coaching as relevant).
A webinar is more of a one-way delivery to replace a face-to-face live keynote). A webinar can take larger groups.
Business facilitation & coaching
This is like a mirror – allowing the group (or individual) to reflect back, strategically plan & set goals.
Blended online learning
This is like an ecosystem combining all of the above – allowing a flipped classroom & self-paced learning. This can be stand-alone, or complement any core sessions. It can include pre and post self-paced online learning through a learning platform (pre-reading, videos, reflection and post-action planning follow-up and summary of key points + assignments and coaching as relevant).
Facilitators provide stimulus to encourage the group to discover the answers. Since reflection is the key to deeper learning that leads to more lasting change, anything that a “facilitator” does to enhance reflection before, during, or after an experience is called “facilitation.”
The central purposes of facilitation are to:
- enhance the quality of the learning experience,
- to assist clients in finding directions and sources for functional change, and
- to create changes that are lasting and transferable.
Facilitators need to be very skilled in working with group dynamics as what they work with is “live” and “fluid”. They need to be able to deal with difficult people and win them over to positive participation.
Facilitators can present formally from out the front, but where possible would prefer to keep the environment conducive for self-discovery – such as using experiential learning methods. Good facilitators can still bring audiences to self-discovery from out the front formal presentations, by the way they construct their presentation and the methods they use. Good Facilitators educate.
“Education” implies that the learner has developed an understanding of the issues or principles and acts deliberately on the basis of these because they have become committed to them. For this reason, facilitators fees and experiential learning programs are higher than trainers fees.
Trainers refer to existing material or tell you stories about other people. Thus trainers must be good communicators and perhaps technical experts but are not originators or the source of their own knowledge. Training is about developing a specific skill set, imparting knowledge. (Education is about developing skills for ongoing learning and inquiry). Training teaches people what or how to do something with little understanding as to why it is the case. For this reason, trainers’ fees are the lowest of the categories.