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The Creative Connection Experience


The Creative Connection program consists of the following modules:


Becoming truly people centric

Developing client & employee engagement with strategic innovation.


‘The Chocolate Factory’

Gamified simulation experience.
Developing innovative processes


Implications & Applications

Business facilitation with case study, coaching & deep dive lab.


Applying creative redesign to ensure – customer focus, employee engagement & effective processes.

Featuring The Chocolate Factory gamified simulation

The Creative Connection aims to show the importance of creating a: customer focus, engaged employees and creative redesign process, in a way that demonstrates the power of all three being fully integrated. The Chocolate Factory simulation is a unique hands-on experiential learning simulation (and team building program) that demonstrates the power of effective creative design and strategic implementation. Using both game theory and gamification, the program simulates the problems of a non-productive company, and addresses the connected issues of customer dissatisfaction, customer centricity, change management, staff morale, leadership, silos, accountability, and organizational processes (as relevant) in a safe environment.

Through using unique CSI (creativity / design thinking) tools, participants learn to analyze the current state of a dysfunctional factory, and to identify potential parallels in their own business. Participants are then shown how to redesign and trial a workable desired state, and as a result they experience how the factory can improve its efficiency by up to 200% with simple creative solutions. This learning becomes a powerful ‘ah-ha’ moment as they discover all the connected elements that lead to truly breakthrough innovations.

Through exposure to immediate breakthrough results, the group then identifies how they can find innovative solutions and improve systems and processes in their own organization. The deep dive lab “Solutions” session can help the teams apply this to their own leadership and workplace with actionable business takeaways.


The Chocolate Factory simulation shows how results can skyrocket when the following 3 elements are effectively connected through smart design & innovative processes:

True Customer Focus

leading to a deeper appreciation of the importance of understanding the key elements of a successful design thinking process by putting the customer at the center of all solutions and building this into the DNA of all departments not just the customer service front facing teams.

Intrinsically Engaged Employees –

showing the relationship of how engaged teams are much better at finding real solutions.

Effective Innovation Processes –

discovering the power of creative thinking to look for both incremental and big breakthroughs.

The Chocolate Factory is experiential learning revolving around the production of chocolates that simulates the problems of productivity and encourages finding innovative solutions through employee engagement.
This program can be designed to be Covid friendly, with special socially distancing measures (including placing people outside the U shape table, spread out in small teams of 3 )