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The Creative Process +
The Creative Tools



Why Design Thinking Fails (Keynote by Andrew Grant – Innoday Stockholm)

The Creative Process: 7 Creative Thinking Rescue Strategies

The Creative Process program consists of the following modules:


Creative Thinking Strategies

Skills to redesign your brain for generating unique ideas.


Critical Thinking Skills

How to use critical thinking for more effective problem solving.


Implications & Applications

Business facilitation with case study & coaching.


1: Creative Thinking Rescue Strategies  –Better Ideas Faster! 

We need creative thinking to generate unique ideas. Creative thinkers will learn to challenge dogma and construct unusual elements based on Divergent Thinking. This session covers personal creativity to redesign your brain.

Enquire & Explore Process

  • Divergent thinking to access all parts of your brain (left & right, front & back, thinking fast & slow, processing), the power of ideation, questioning, and harnessing ambiguous thinking.
  • By exploring the importance of both divergent and convergent thinking, it is possible to see situations differently and solve complex puzzles.

2: Critical Thinking Rescue Strategies – Better Solutions Faster! 

Critical Thinking is a key follow up from Creative Thinking to complete the model and ensure strategic results. Critical Thinking seeks to assess the worth or validity from the new ‘creative’ idea. Critical thinking is the thinking we do when we judge & need to apply ideas. It is the art of analyzing and evaluating thinking with a view to improving & implementing the creative ideas. This version of the full CSI2 workshop looks specifically at the right side of the SID model to explore using critical thinking skills.

Solve & Apply Process

  • Critical thinking is the art of analyzing and evaluating thinking with a view to improving it.
  • Critical thinkers rigorously question ideas and assumptions rather than accepting them at face value.
  • This session will enable participants to determine whether the ideas, arguments and findings represent the entire picture. Participants will also be open to finding that won’t work.

3: Implications & Applications: Business facilitation with case study

Try & Apply:

P&G case study. Practice using the creative thinking and critical thinking methods and our strategies for innovative development model to solve a seemingly impossible “wicked” problem.


The Creative Process Collaborator Canvas (with Design Thinking tools)

This board/canvas comes with complete instructions, videos and steps for any leader to run the core elements of the program independently, or engage a professional facilitator to run a complete (content-rich) workshop.


The Creative Tools: Advanced Creative Thinking with Design Thinking

The Creative Tools program consists of the following modules:


Advanced Creative Thinking with Design Thinking:

Solve your own real business challenge using our SID model with additional design thinking tools.


Advanced Creative Thinking Assignment:

Online independent team course to solve a challenge and then create a pitch.


Pitch back:

Teams can be coached and then pitch back their case study and solutions to a stakeholder team.


The Creative Tools with Implications & Applications Business Facilitation
Solve your own real business challenge(s) using our SID model with additional design thinking tools.

This session is all about Implications & Applications. In this session our executive level facilitator walks the team through a series of well sequenced models (critical thinking / design thinking / CPS) to explore real ill-defined, tricky problems and/or use the model to strategically look at future thinking challenges.


  • Starting with a real issue, additional design thinking tools and models provided will assist groups in getting to a real solutions.
  • The more “generic tools” traditionally used in a Design Thinking process (Agile, Ideation, MVP, Empathy mapping, Persona technic etc.) are introduced in this session and placed in context to be used in the Tirian’s 4 phases to solve actual live “wicked” workplace issues.
  • Finish with a final assignment and pitch to present new ideas and recommendations.

Solving Wicked Problems for our Clients

Here are some of the ways our programs have helped market leaders across all industries solve their own wicked problems using our SID with design thinking model:

Problems are classified as “wicked” because they are ill-defined or tricky. Here, wicked does not mean malicious. For ill-defined problems, both the problem and the solution are unknown at the outset of the problem-solving exercise. The opposite of this are “tamed” or “well-defined” problems. In this case, the problem is clear and a solution can be reached by applying technical knowledge. All wicked problems carry ambiguities and paradoxes that need resolving.

See our case study where one client (Luxury Hotel – during COVID) made  $750,000 revenue and outperformed their competition by 150%.

How to engage 6500 employees WITH limited resources & minimum wage restrictions.

How do we motive employees IN a highly controlled process cost drive, KPI, environment?

How to collaborate WHEN we are all measured by individual incentives.

How to sell a premium “western” product in China GIVEN the current local loyalty.

How to deliver affordable nutritious foods for families WHO HAVE a lack of economic resources.

How to launch a new brand/car THAT received very poor reviews.

How to implement change (new system) in banking WHEN traditional staff won’t accept it.

How to stay competitive WHEN we are a government backed company.

How to build an agility culture BUT being agile and flexible are something contrary to the nature of our legal work.