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Beiersdorf consistently develops innovative, high-quality products for skin and beauty care such as Nivea and Florena.


A German based company in the heart of Thailand will always need to be aware of potential cross-cultural challenges. The MD of Thailand wanted to ensure he could successfully bring the best of the two unique cultures together by working with his team to open up communication and develop a long term sustainable strategic direction.


Tirian worked with the Beiersdorf Thailand Executive Team and their managers over a period of 2 years. After one-on-one meetings in Bangkok to assess team progress and identify current needs, Tirian accompanied the team to Nepal for a seminar and an adventure challenge. The Himalayan mountain range was an ideal backdrop for discussing the need for the successful team to continue to reach stretch targets and reduce factory costs while maintaining high standards.

By helping to unlock the team’s creative problem-solving skills, they were able to identify different angles to address the challenges and find new and better solutions. The unique power of this program was in combining the team’s talents and maximising individual strengths to come up with extraordinary results.

After discussing the important concepts of creativity, Tirian took the group on a trek which required creative problem-solving approaches. The Teamography challenge helped teams to assess their status and look at the maps they use to see where they have been, where they want to go, and how to get there.


“What we have seen over the last 2 years while working with Tirian is that the level of cooperation amongst our team has dramatically improved. The creativity program has now helped us to be more successful and we will use this to elevate our business to new heights.”

Dirk Trappmann, Managing Director Beiersdorf Thailand